Projects

Other Highlights

Brand Design

A good brand design is not just about visual appeal; it’s about deeply understanding the essence of the brand and integrating business goals, market needs, and audience experiences from a high-level perspective to deliver strategic design proposals. Brand design shapes the image and communicates value. I believe that great design demonstrates my refined sense of aesthetics while highlighting my depth in project planning and strategic thinking, helping brands find their unique position and story in a competitive market.

Graphic Design

Great graphic design serves as a vital bridge between brands and users, enabling clear communication and enhanced experience. I value close collaboration with marketing teams, ensuring every visual element—from strategic messaging to final output—remains user-centric. My approach balances aesthetics with functionality, so each design solution not only captures attention but also drives business objectives, becoming a powerful force for brand growth.

Industrial Design

With over a decade of experience in product design and hardware development, I specialize in supply chain integration, mass production quality management, and cross-functional collaboration. My work spans everyday consumer goods to cutting-edge electronics, always starting from user needs and balancing innovation with feasibility. Every project is crafted with attention to detail and a commitment to quality, delivering solutions that genuinely enhance daily life and excel in the market.

Brands I've Worked With

About Me

Education

National Chiao Tung University

Master of Arts in Industrial Design

Focused on Human–Machine Interface Design

GPA: 4.16 / 4.3

Recipient of Phi Tau Phi Scholastic Honor

Professional Skills

Figma & Sketch / Design System / UX Research / Basic Front-end Knowledge / Information Architecture / Wireframing & Prototyping / Interaction Design / Accessibility (WCAG) / Usability Testing / Heuristic Evaluation

Patents

Design Patent
• TW D234219

Invention Patents
• TW I603763
• TW 113134110
• TW 113148482
• TW 114100795
• TW M446652
• TW M444351
• US 10,262,552 B2
• JP 6499738

Awards

Taiwan Excellence Award (Taiwan) / CES Best Sports Tech Brand (USA) / MLB Best Training Tool (USA) / Good Design Award (Japan) / Red Dot Design Award (Germany) / iF Design Award (Germany) / Samsung Young Innovator Award (South Korea) / Golden Pin Design Award (Taiwan)

Let’s Connect.

Over the past decade, I've built a strong foundation in design leadership through two significant career milestones. In 2015, I co-developed STRIKE, the world's first smart baseball, successfully managing the end-to-end startup journey from hardware-software integration to brand positioning. This experience reshaped my perspective on design as a strategic lever for amplifying brand value. Since 2020, as Head of Design at Noodoe in the EV charging industry, I've established comprehensive design standards, scaled high-performing teams, and contributed strategically to fundraising initiatives, deepening my expertise in rapid growth environments. I thrive on driving innovation and strategic impact through thoughtful design, eager to leverage these skills to create exceptional value for future brands and businesses.

If you have any questions or would like to learn more about my experience, please don't hesitate to get in touch.