The essence of brand design lies in its power to move people.
Client: SAWAA
Glass Bottles | Aluminum Soft Tubes
Creative Director: Henry Chen
Packaging Design: Henry Chen
Visual Design: Cyan Wang
Photography: Yu-Yii
Bottle Production Company: COEX Design
SAWAA is a lifestyle brand devoted to exploring the world of skin.
The name “SAWAA” comes from “SA” in Sand and “WA” in Water.
The repeated letter “A” mirrors the eternal ebb and flow of the tides, carrying the pure essence of the ocean and, with gentle grace, awakening the beauty slumbering deep within the skin.
Beyond savoring life’s delicate moments, SAWAA also revives the “sense of ritual” lost in our fast-paced, mechanized era—inviting you to experience the symbiosis, renewal, and timeless rebirth between nature and humanity.
