Zappoint

Zappoint is one of Taiwan’s top three EV charging service brands, with a network of over 3,000 charging stations nationwide. This branding project aimed to ensure Zappoint’s new identity would stand out and remain consistent across all locations. Given that these stations are mostly outdoors, the logo and color palette needed to withstand diverse materials, varying climates, and long-term exposure to the elements—while staying highly visible and resistant to stains. Early-stage user interviews and on-site research ensured every design detail addressed real-world needs, reflecting how thoughtful strategy and design can truly empower a brand in its field.